Attract More Leads. Get More Viewings. Close More Sales.

If you’re spending money on ads and uploading property listings across portals like Property Finder, Bayut, Rightmove, Zillow, or Realtor.com — but not getting results — you’re not alone.

Many real estate professionals in Dubai, London, Frankfurt, and New York face the same challenge: lots of views, but few conversions.

The truth is, most listings fail because of small but critical mistakes. Here’s why your listings might be underperforming — and how to fix them quickly.

1. Weak Visuals = No Interest

Problem: Low-quality photos, poorly lit images, or missing videos drastically reduce engagement.

Solution:

• Invest in professional real estate photography
• Use 360° virtual tours (tools like Matterport are excellent)
• Upload high-res floor plans and drone footage when possible
• Optimise your images for mobile viewing — 70% of buyers scroll on their phones

Tip: Listings with videos generate up to 403% more enquiries than those without.

2. Generic Descriptions That Don’t Sell

Problem: “3-bed apartment with city view” isn’t enough anymore.

Solution:

• Sell a lifestyle, not just features
• Mention nearby landmarks, schools, metro stations, and lifestyle attractions
• Include emotion-based language like “Wake up to skyline views” or “Enjoy peaceful mornings on your private terrace”
• Localise your content depending on the audience (e.g., international investors vs. local buyers)

Example:
Instead of: “Apartment in Business Bay”
Write: “Luxury 2-Bedroom Apartment with Canal Views – 5 Minutes from Downtown Dubai”

3. No Call-to-Action or Lead Funnel

Problem: Visitors see your listing, like it — but don’t know what to do next.

Solution:

• Always include a clear CTA (e.g., “Schedule a Viewing”, “Speak with an Agent Now”, “WhatsApp Us”)
• Use landing pages linked with a CRM that auto-responds and nurtures the lead
• Avoid sending traffic to a WhatsApp number only — they may not message without context

Use IT Lands Real Estate CRM to capture and automate leads from all portals and social media.

4. Not Using Keywords That People Actually Search For

Problem: Your listing isn’t showing up in search results because you’re not using the right SEO terms.

Solution:

• Use terms like “ready to move”, “freehold apartment”, “luxury villa for sale in Dubai Hills”, “investment opportunity in Miami”
• Mention developer names when applicable (e.g., Emaar, DAMAC, Sobha, etc.)
• Use international search terms (e.g., “homes near international schools in Dubai”, “expat-friendly neighbourhoods in Berlin”)

This improves your organic visibility and attracts serious buyers.

5. No Automation or Follow-Up

Problem: Leads slip through the cracks because you’re handling everything manually.

Solution:

• Use automation tools to follow up via WhatsApp and email within minutes
• Set reminders for your team to call prospects who don’t respond
• Track communication history across your team

With IT Lands CRM for Real Estate, this process is fully automated — ensuring no lead is missed.

Case Study: Why the Big Agencies Win

Global brands like CBRE, Engel & Völkers, and Knight Frank use digital platforms that automatically manage:

• Listing publication
• Lead capture
• Agent performance
• Email/SMS follow-ups
• CRM dashboards

It’s not just their brand name — it’s their tech stack that gives them the edge.

Fix It All with the Right Digital System

If your listings aren’t converting, you don’t need to work harder — you need to work smarter.

At IT Lands, we help real estate professionals:

• Build smarter listings
• Capture and convert more leads
• Automate 80% of manual work
• Compete with international giants

Let’s upgrade your listings and CRM today.
Contact us now for a free consultation.